egg
Elevating Brand, Impact, and Partnerships for egg
BACKGROUND
egg is a community of 100k women — they exist to support and empower women in business to grow in confidence, credibility and community.
Founder Kylie Reid leads with creativity and vision, but like many growing businesses, she recognised the need for more resources, systems, and space to step back and plan for sustainable growth.
CHALLENGE
Heading into one of its busiest periods, egg faced challenges around delivering high-profile events and carving out time to think strategically about the future.
“It was imperative to bring experience into the team to help deliver these important projects. As founders, we have the creativity and ideas, but we’re just rubbish at the systems and organising — and that’s where you excel.”
The Approach:
Strategic Partner and Hands-on Operator covering
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Finance Audit
Analysed egg’s finances to pinpoint activities and initiatives that would be both profitable and aligned with their vision for growth.
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Brand Proposition
Helped crystallise egg’s brand proposition, including defining its vision, mission, and purpose and shaping how to articulate these powerfully to the market.
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Partner Outreach
Outreach to potential sponsors and partners, ensuring alignment with egg’s values and growth strategy.
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Events Delivery
Supported delivery of key events, including the Scotland tour and Summit — from shaping content and suggesting impactful speakers, to building sponsorship decks and post-event reports.
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Refined Operations
Refined systems and processes, including streamlining workflows, team management and coaching to make operations more efficient.
“You hit the ground running and got stuck in.
You’ve helped make the road ahead clearer and given me confidence that even when I’m busy elsewhere, the business is still moving forward.”
— Kylie Reid, Founder
THE IMPACT
The Summit elevated the brand and created an event unlike any other in Scotland.
A year-round programme of events was developed, along with a portfolio of strategic partners who align with egg’s vision, mission, and values.
New partnerships and sponsorship opportunities secured for sustainable growth.
Stronger brand proposition and more compelling messaging, ensuring consistency across communications resulting in the right partners and audience.
Supported with team management and operations, freeing Kylie’s time and mental space to focus on strategic growth.
“Even though the business is not yours, you give it your all.
You’re motivated, enthusiastic, and get your sleeves rolled up straight away — which is so important for small businesses.
I’ve found huge value in having someone who shares my drive and ambition, who I can bounce ideas off, and who helps me see the bigger picture.
— Kylie Reid, Founder