From Overwhelmed to Bold Growth
RAISON HOME EDINBURGH
BACKGROUND
Raison Home Edinburgh is part of a franchise network offering bespoke in-home kitchen, bedroom and bathroom design services.
As the business owner, Sarah Maguire delivers beautifully tailored designs for clients across Edinburgh, but like many business owners, she was juggling it all herself, leaving little time to think strategically about growing her business.
CHALLENGE
Sarah was feeling overwhelmed, stretched between delivering client projects and running the operations of her business solo. She knew she needed to free herself from the day-to-day but wasn’t sure how to do it without risking service quality, commercial loss, or losing momentum.
“I’m extremely time poor trying to do everything myself. Kelly helped me to see that I needed to bring on my first hire into the business to allow me to focus on growth activities and reclaim some time for me and my family.”
— Sarah Maguire, Founder
THE APPROACH
We shared a full day together in a focused Business Strategy Insights Workshop. We covered everything from financials to operations, brand positioning, marketing, and even health and wellbeing, all balanced against Sarah’s performance and year end business goals.
We mapped out how and where she spends her time, pinpointed the most profitable parts of the business, and identified the support she needed to step into a true leadership role. We also explored strategies to reposition the Raison Home brand and messaging to align with her prospective client needs, and how Sarah could confidently talk about her unique value in a way that builds her business and personal brand.
“Starting the session by chatting through the different lines of my business, where I make income, and where I spend my time — this brought so much clarity on what I need to do to move the business forward.”
— Sarah Maguire, Founder
THE IMPACT
Sarah left with a clear, actionable roadmap and renewed confidence. She’s now making strategic hires, proactively exploring partnerships, and repositioning her services to unlock new revenue streams.
The day provided Sarah with an actionable plan, reignited her purpose and empowered her to think bigger about her business and her life.
“Strategy Day with Kelly is an absolute must!
It helped me reconnect with my purpose, clarify what I want to achieve, and map out how to get there. Kelly’s approach is both supportive and insightful. The session felt truly collaborative — she was just as invested in the success of my business as I was. “
— Sarah Maguire, Founder